Sure, Bungie may be viewed by loyal fan-folk as one of the greatest video game developing houses to ever grace the Earth's surface. No doubt, they are one of the best for sure. But they certainly shouldn't be considered the greatest.

When a company puts out a significant amount of titles that are revered and respected sometimes they go into a laxed state of resting on their laurels. Madden Syndrome, perhaps?

Bungie wants to avoid that situation entirely. Bungie's Lead AI Programmer, Damian Isla, came out and told the world that Bungie needs to step it up.

"We have a lot to learn from [Call of Duty 4's] success too, they did some very innovative things to keep people going and their experience-rewards system was something that we paid a lot of attention to," he explained.

"I think it's a great game and single player obviously is fantastic... they did a hell of a job with their set pieces, of scripting certain moments that they were really sure the player was going to actually see and experience first hand. The way that they use those moments to craft the player experience...Halo has a lot to learn from."

"While we certainly have many scenes throughout the Halo series that are scripted in-game moments, a lot of time players don't experience it, or they don't see the thing going on, or they maybe don't experience it in quite the same way that we expected them to..."

"I think Halo has always been an extremely simulation driven game...simulation, I think, adds replayability - it adds depth to the game - but it also makes scripting much more difficult and it means designers have a much harder time..."