In speaking to GamesIndustry.biz, THQ's Danny Bilson said that his company would be supporting both Microsoft's Project Natal and Sony's Wonder Wand right out of the gate. In addition, he also dropped some hints of what we might expect to see not only from them, but possible strategy utilized by other publishers as well.

"We'll be there at launch with some very friendly titles for the first audience who will adopt that stuff, which is families," Bilson told GI.biz. "The technology is really excellent, for both Xbox 360 and PS3, so now it's all about the creative versus the business model. What's the installed base like and how much can I spend against those? Of course at first you'll see games that cost less money, but as the installed base grows we'll do more robust stuff."

Though they may first throw in with lower-cost software, Bilson explains that they don't plan to just port the same game from Wii to Wand to Natal. "Each one of those platforms needs a lot of design love," he says.

"The same way we would treat Drawn to Life on Wii, we would treat similar games on those systems. It's about how can we best use Project Natal and how can we best use the Sony controller. We have this stuff at the studios, we've had it for a while," he reveals.

However, he notes that they won't try to take the shovelware route, noting that customers are more savvy than that. "I don't want to just splay stuff across because people will only play it once and not bother again," he says, stating that it has to be a great Natal game, or a great Wii game, or a great Sony game.

You can find the full interview with Bilson, wherein he talks about lessons learned from the movie production business, as well as creating specific projects for each current console, here.