In just a mere two days, DJ Hero will be released. With that being said, how well do you think it will sell? At the PLAY Digital Media Conference, Guitar Hero co-founder Kai Huang spoke about the company's expectations for the game this upcoming holiday. To sum it up, he said that the game will likely experience poor initial sales, but gradually build up success:

"We're not expecting a typical video game curve where you sell the majority of the units in the first month and then it decays quickly," Huang stated. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time."

He also mentioned in-store demos to increase public appeal for the game:

"We've got a bit of a head start, people have an understanding what music games are, it has the 'Hero' brand on it," he said. "But at the same time, people don't know what a DJ game is, they don't know what you're supposed to do. Our strategy again is to focus on in-store demos."

"If you look at Guitar Hero 3, which to date has been the most successful Guitar Hero game selling 12 million units, it did take three iterations to get the game out there and for people to know how it works."

"DJ Hero should follow a similar pattern, but I expect sales to be much stronger than the original Guitar Hero due to the familiarity of the brand," Divnich told IGN. "However, sales will not look like Guitar Hero 5 or Guitar Hero World Tour as those were highly anticipated and most consumers were already familiar with the play mechanics. DJ Hero will fall somewhere in the middle, in terms of a sales curve."

"DJ Hero will have a much bigger marketing campaign than the original Guitar Hero, so it won't take two years for the game to catch on," he added. "We'll know in a matter of months if DJ Hero will be a success. I speculate it will be, especially in Europe where house music is far more popular."

According to IGN, the NPD software numbers for September revealed that Guitar Hero 5 sold nearly 500,000 units. To compliment DJ Hero, Activision is also releasing Band Hero and Guitar Hero: Van Halen.